Update store/brand imagery


Adding a favicon to your store

A favicon, or favorites icon, is a small square image or logo that displays next to a web address. You can find favicons on your browser tabs, as well as on browser pages that list web addresses, such as the bookmarks page. You can add a favicon to your online store to help strengthen your brand and to add a polished look to your website.

Create a favicon

You can use a free favicon generator website to create a custom favicon, or you can create your own. To find a favicon generator, search the internet for free favicon generator.

The ideal size for a favicon is either 16x16 pixels or 32x32 pixels. If your favicon file is too large, then it will be reduced to 32x32 pixels when you upload it to Shopify.

Update favicon

The option to add a favicon is available on the Basic Shopify plan or higher. Adding a favicon isn't availble on the Shopify Starter plan.


Some themes let you add alt text to your favicon. Alt text is displayed when an image can't load, and is used by screen-reading software to describe the image to users who are visually impaired.


  1. From your Shopify admin, go to Online Store > Themes.
  2. Find the theme that you want to edit, and then click Customize.
  3. Click the gear icon to access Theme settings.
  4. Depending on your theme version, click Logo or Favicon.
  5. In the Favicon image area, click Select image, and then do one of the following:
    • To select an image that you've already uploaded to your Shopify admin, click the Store library tab.
    • To select an image from your local computer, click Add images.
  6. Click Done.
  7. Add alt text to your favicon image:
    1. Click Edit.
    2. In the Preview and edit window, enter a brief description of the image in the Alt text field.
    3. Click Save.
  8. Click Save.