References

Introduction

Your Shopify online store comes with a built-in blogging engine. Blogging is a great way to improve your Search Engine Optimization (SEO), build your audience, and generate more traffic and sales for your business. Setting up a blog can help you build a community around your products and your brand.

You can add blogs to your online store, and then post to the blogs to update your customers about your business or products. Blog posts drive traffic to your site in several different ways:

  • Improve your store's Search Engine Optimization (SEO).
  • Let you tell stories that convert visitors into customers.
  • Increase customer engagement.

Learn more about how a blog can help you grow your business. Get some inspiration for your store's blog by visiting the Shopify Blog.

Add a blog

Your online store has a default blog called News. You can keep this blog, or you can create your own with a custom name.

Create your first blog

If you haven't created a blog post yet, then perform the following steps to create a new blog with a custom name. To perform these steps, you need to create a blog post at the same time.

Steps:

  1. From your Shopify admin, go to Online Store > Blog Posts.
  2. Click Add blog post.
  3. In the Title field, enter a title for your blog post.
  4. In the Content field, enter content for your blog post.
  5. In the Organization section, from the Blog drop-down menu, select Create a new blog.
  6. In the Blog title field, enter a title for the blog.
  7. Click Save.

After you create your blog, you can add your blog to your main navigation menu.

Create additional blogs

If you've created at least one blog post, then perform the following steps to add additional blogs to your store.

Steps:

  1. From your Shopify admin, go to Online Store > Blog Posts.
  2. Click Manage blogs.
  3. Click Add blog.
  4. Give your blog a title, and then select how you want to manage comments.
  5. Optional: If you've created a custom template for blogs, then you can select a template. In the Template drop-down menu, select the template that you want to use for the blog. All of the posts in the blog will use the template.
  6. Click Save.

After you create your blog, you can add your blog to your main navigation menu.

Edit a blog name

You can edit the name of your blogs.

Steps:

  1. From your Shopify admin, go to Online Store > Blog Posts.
  2. Click the name of the blog to edit.
  3. Enter the new name for your blog in the Title field.
  4. Click Save.

Edit the search engine listing for a blog

You can edit the text that appears in search engine results for a blog. Use a descriptive title and description to help new customers find your online store and convince them to click the link. Learn more about search engine optimization.

You can preview your blog's search engine listing and make changes to help new customers discover your online store.

Steps:

  1. From your Shopify admin, go to Online Store > Blog Posts.
  2. Click Manage blogs.
  3. Click the name of the blog to edit.
  4. In the Search engine listing section, click Edit.
  5. In the Page title field, enter a descriptive title. This title will display as a link in search engine results. You can enter up to 70 characters in the title.
  6. Enter a Meta description for the search engine listing. Make sure to include relevant keywords for your product to help new customers find your link. You might also want to include your business name. You can enter up to 320 characters in the description.

Note

The page title and meta description have set character limits. If you enter more text beyond the character limit, then your page title and description will be shortened in search engine results. Learn more about search engine optimization.

  1. In the URL and handle section, you can edit the web address. In most cases, you won't need to make changes to the web address. If you do make changes, then make sure that you set up URL redirects from the old web address. The URL can't contain any spaces. Handles are used in theme design.
  2. Click Save.

Change a blog's web address

You can change the web address of your blog in the Search engine listing preview section of the Edit blog page. When you create a blog, a URL and handle are automatically generated. You might want to change or shorten the web address, but in most cases you can leave the default alone.

Steps:

  1. From your Shopify admin, go to Online Store > Blog Posts.
  2. Click the name of the blog to edit.
  3. In the Search engine listing preview, click Edit website SEO.
  4. If you want the old blog URLs to redirect customers to the new URLs, then leave the options for redirects checked.
  5. Click Save.

Link to an external blog

You can add a link in your online store navigation to a blog hosted on a third-party platform such as WordPress, Tumblr, and Blogger. The link can appear in your main navigation or within a menu, depending on what you choose. You can set up menus and links in the Navigation area of Shopify.

Steps:

  1. From your Shopify admin, go to Online Store > Navigation.
  2. Click the name of the menu where you want to add the link.
  3. Click Add menu item, or choose an existing menu item to edit.
  4. Enter the link name, for example Blog, into the Name field.
  5. Paste the link to your blog in the Link field.
  6. Click Save menu.

Tip

Make sure that you link from your blog to your Shopify store to encourage readers to visit. Search the help center for your blog platform to find instructions for adding an external link.

BasicsBlogsContent creation

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